DAS Leads Retailers “Back to the Future”
June 20, 2011
Contact: Christine Keefer DAS Distributors/RoadPro Brands
(717) 964-3642 ext. 271
FOR IMMEDIATE RELEASE
DAS Leads Retailers “Back to the Future”
LANCASTER, PA, June 15, 2011/– DAS, Inc – RoadPro Brands, On May 4th – 6th, DAS Inc, the nation’s leading travel center distributor, held its annual Travel Center show themed ”Back to the Future.” DAS took over 250 retailer partners representing over 1,000 retail store fronts “back” to historic Lancaster, PA at the newly opened Penn Square Marriott Hotel located in the Lancaster County Convention Center. And, DAS took its partners “to the future” of Travel Center retailing by demonstrating its differentiated capabilities to productively build retailers’ profitability.
“We welcome the opportunity to show our appreciation for our customers, to build upon our partnerships, and present market-leading business solutions” said Mike Abel, CEO and President of DAS, Inc. DAS, a family-owned company, has been servicing travel centers for over 30 years, since its’ humble beginnings selling from the back of a van. ”We began with a commitment to service, and blue-collar work ethic. It’s the fabric of who we are. And decades later, we are blessed with a growing, supportive family of customers.” DAS has evolved into a full-service marketing & supply chain company featuring its own RoadPro Family of Brands, a global product portfolio, a flexible distribution system, and a suite of business services. The DAS show featured a host of product exhibits, merchandising solutions, educational seminars, special buying opportunities, and plenty of fun activities. Highlights of the show included:
- Five RoadPro Family of Brand booths showed off DAS’s growing portfolio of distinct-solution, great-value private brands.
- Over 125 supplier booths demonstrated DAS’s global product portfolio including Garmin, Dickie’s, Escort, Coleman and US Lube.
- The New Product Pavilion showcased 50 best-of-2011 products for retailers to vote on as best-of-show.
- The Closeout Room offered a ton of savings on a variety of products.
- The Store of Tomorrow, a holistic approach to store merchandising, floor planning, space allocation and promotional philosophy where presented. The store showed off a variety of permanent, semi-permanent, and temporary merchandising systems custom-designed to close more sales along the path to purchase.
“Our Customers know they can rely on DAS to provide them the right products, well-merchandised, arriving on schedule to close more sales” said Steve Birli, Vice President Sales—Travel Centers, “We’re building lasting partnerships that put retailer productivity and profitability first.”
Guests also had fun with the show’s theme. A DeLorean with special effects including lights and “smoke” gave guest the perfect photo opportunity. Throughout the show attendees participated in Back to the Future themed games. Guests enjoyed a Lancaster Barnstormers baseball game, a golf tournament, and a trip to Atlantic City. “Throughout the show we want our Customers to know how important they are to us; and our partnership with them is more than just a business relationship” re-affirmed Steve Birli, Vice President Sales—Travel Centers.
“The best DAS show I have attended…lots of new products and super show specials” said Gary Boltz, Category Manager of Bosselman’s. Throughout the Back to the Future experience, DAS demonstrated its commitments to productively improving their Customer’s profitability with the Right products, Right place, Right now. To DAS it’s more than a slogan. It’s their commitment.
DAS delivers travel-related products that enhance the convenience, safety, comfort and leisure of our Customer’s lives, while productively improving our Business Partners and offer on our Associates a family-owned, faith based, associate nurturing culture, to ultimately serve our Community as a financial steward to local and global children’s needs.
RoadPro Brands are produced by DAS, Inc. DAS manufactures, imports, and distributes travel-related products and electronics that bring convenience, safety, comfort, and leisure to our consumers’ lives while productively improving the profitability of our business partners. DAS offers the: Right products. Right place. Right now.
Visit our brands website at www.RoadProBrands.com
DAS is a proud sponsor of Brittany’s Hope, an organization dedicated to aiding and facilitating adoptions of special needs children from around the world