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The truth is simple. If you want to be in business for yourself you have to accept the fact that the learning curve never ends. Look at the small businessmen of 20 years ago when the computer started to make a serious impact on the way we do business. A great deal of the learning businessmen had accumulated over a lifetime had to be set aside to make room for new information on how to handle everything from inventories to accounting. The successful ones survived and thrived easily bypassing those who believed that the old ways were good enough.

Owner operators have not been left out of this evolution in business by any means. Today the successful owner operator is the leader of a team of experts including an accountant, insurance specialist, broker, factoring agent, plus his or her truck dealership and mechanics. The time has long past when and owner operator could wear all those hats and still have time to drive a truck. Time itself has become our enemy and ally in the fight for success. Remember time itself is neutral: it’s what we do with it that changes things.

Tim Brady is a man on a mission. His mission is to enable truckers to use the time they have more effectively to get the education they might have missed while driving their trucks. Brady has put together  what he calls his In-Cab Education Workshops, I.C.E., for short, that skips past the fringe elements of a college education like biology and introduction to literature and focuses on stuff you can really use like How to Negotiate Fuel Surcharges and the ongoing series Starting Your Own Trucking Company.

Since the dawn of time the people who moved goods from area to another were the lifeblood of all great civilizations. And there have always been distinct groups within this process. Some managed the flow, some carried the weight and other provided the means for transportation. In that regard this new century of ours is no different than ancient Babylonian times. But what is new in this century is our ability to communicate in specialized ways not even available to our counterparts just 10 years ago. Brady packages his seminars onto CD’s that can be listened to over and over as the miles roll by letting you earn your living while getting an education at the same time. And if you can’t do at least two things at once in this business you are not going to survive anyway.

Tim’s credentials to run his I.C.E. program for truckers are well set to the task. After college, he enjoyed a successful career as a salesman before he climbed in big rig some 25 years ago. “The problem for truckers is that all the things they need for success are well within the boundaries of our industry. But they are collection of small bits and pieces spread all over the place so its hard for a traveling  man so to speak to gather them all together at one time for a valid learning experience. Educators have always known that there has to be a step-by-step learning process for the overall effect of an education to be genuine. But truckers don’t get their education in a planned format. The important parts come in a random order often with long lapses of time between the important learning events.  I guess what I am doing is help organize their learning experiences as much as teaching anything new. The I.C.E. programs do introduce new information to less experienced drivers but more importantly fit together what old hands already know so that they can use that education of hard knocks more effectively.”

Tim’s work has caught the attention people in the media, especially in satellite radio as well as companies big and small who are using Tim’s custom seminars to help their owner operators succeed. For more information about I.C.E. visits Tim’s Write Up the Road website at www.writeuproad.com or call him at 800-292-8072 and tell him Big Rig Owner sent ya’.